Amazon.com Content Push Takes A Woody Allen Plot Twist

By | February 19, 2016

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In  Amazon.com ‘s ( AMZN ) latest bid to dominate the video streaming business — it added the service as a perk for its Amazon Prime loyalty program subscribers — the company announced Thursday that it had acquired the rights to famed film director Woody Allen’s forthcoming movie. The yet-to-be-named film is set to be released this summer in a standard theatrical release and then will be available exclusively to Prime members via video streaming, Amazon said. “Woody Allen is a brilliant filmmaker,” Roy Price, head of Amazon Studios, said in the company’s press release. “We’re so proud to be in business with him for both his next film and his first ever TV series.” Amazon also said that it’s hired Allen to produce an as-yet untitled six-episode television series that will begin shooting next month and star Miley Cyrus and Elaine May. The Seattle-based company has been upping its portfolio in the increasingly crowded video-streaming sector vs.  Netflix ( NFLX ),  Time Warner ’s ( TWX ) HBO and others. Apple ( AAPL ), for example, has been trying to put together its own video-streaming service, it’s been widely reported. In January, Consumer Intelligence Research Partners released research that indicated that Amazon Prime had 54 million U.S. members, compared with 44.7 million for Netflix. But Netflix has more actual viewers; only 40% of Amazon Prime members (21.6 million) use the free video streaming service at least once a week, CIRP said. Amazon Prime also includes free two-day shipping. On Feb. 11 Netflix announced that it had completed its migration to Amazon’s cloud computing unit, Amazon Web Services. The move makes Netflix one of the largest companies in the world to rely entirely on the public cloud. Netflix also develops its own original content, and content from Netflix and Amazon is getting more and more award nominations and wins. Several analysts say that Amazon is poised to roll out a stand-alone video streaming service. “As Amazon has begun to re-imagine the multichannel TV bundle, we believe they are looking to create their own stand-alone bundle of on-demand and potentially linear (live event) video programming,” BTIG analyst Rich Greenfield said in a research report last month. “In December 2015, Amazon announced it was offering add-ons to Prime such as Showtime, Starz, TriBecA Shortlist, Lifetime Movie Club, among many others. And this is just the start, as we expect other services such as WWE Network to become available in the future.” Amazon said that Allen’s film is a romantic comedy that stars Jeannie Berlin, Steve Carell, Jesse Eisenberg, Blake Lively, Parker Posey, Kristen Stewart, Corey Stoll and Ken Stott. In afternoon trading in the stock market today , Amazon is up 1%, near 530. The company has an IBD Composite Rating of 73, where 99 is the highest. Image provided by Shutterstock . Scalper1 News

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