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PayPal ( PYPL ), now untied from its prior owner eBay ( EBAY ), does not face a serious competitive threat in the near future, an analyst said Wednesday. At the Electronic Payments Summit in New York, panelists were “generally bullish” on the San Jose, Calif.-based company’s chances at holding on to its market share, according to a research note from Jefferies analyst Jason Kupferberg. The analyst cites the company’s installed base of 185 million consumers and 13 million merchants. “This represents a competitive advantage, which is reinforced by new products such as One Touch and Venmo,” Kupferberg wrote. “While some large merchants are still somewhat ambivalent about the benefits of PayPal, one panelist highlighted a 14% online sales increase for a big merchant once they implemented PayPal.” Kupferberg also wrote that large merchants are generally reluctant to have more than two checkout buttons or digital wallets available for shoppers because returns “diminish beyond that number.” Competitors in payments , such as e-commerce leader Amazon.com ( AMZN ) and digital cash register and payments processor Square ( SQ ), have been aiming for a greater foothold in payments. Amazon has been at it for some time, but with little to show for it, according to Wedbush analyst Gil Luria. For its part, Square announced last week that it was adding Web checkout capabilities to its array of features, which is likely a direct challenge to PayPal’s payments platform. Also at the payments summit, Kupferberg wrote that 10% mobile wallet penetration of U.S. in-store payments could be five years away. Firms such as Apple ( AAPL ) and Alphabet ( GOOGL ) unit Google, among others, have developed such technology . PayPal stock was up more than 1%, near 39, in midday trading on the stock market today . PayPal is an IBD Leaderboard stock and has an IBD Composite Rating of 93, where 99 is the highest. Shares are below a 40.03 entry but just above an earlier entry at 38.62. Scalper1 News
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