Advertisers Shifting More Cash From TV To Internet

By | April 28, 2014

Scalper1 News

Amazon.com (AMZN), Netflix (NFLX), Yahoo (YHOO) and other Internet video content providers got some good news on Monday from an advertising trade group. A study of nearly 300 brand marketer and ad agency executives found that they plan to shift more of their ad dollars from TV to digital Internet video content programs in the next year. The study, released by the Interactive Advertising Bureau, found that most respondents expect original digital Scalper1 News

Scalper1 News