Scalper1 News
A new study shows that more people are using ad-blocking software online, but the trend isn’t affecting ads or publishing profits. While exact data are scant, 10% to 15% of Internet users, particularly younger ones, are believed to be actively blocking digital ads, according to a report Friday from eMarketer. EMarketer says 41% of PC users and 11% of mobile users regularly used ad blocking in America in June, basing that on a study by the Reuters Scalper1 News
Scalper1 News